marisol macias
STRATEGIC & CREATIVE LEADER
Strategic Communications | Creative Direction | Organizational Leadership
I'm a strategic and creative leader with nearly 20 years of experience helping organizations define their direction, communicate their vision, and bring meaningful ideas to life. My work spans strategic communications, brand strategy, creative direction, and program leadership across public service, the arts, and the private sector.
Throughout my career, I've led multidisciplinary teams, guided organizational initiatives, developed communications strategies, and translated complex ideas into clear, compelling experiences. From building brand identities and digital platforms to coordinating public art initiatives and leading creative teams, I bring together strategic thinking, creative problem-solving, and the ability to move ideas from concept to execution.
I believe meaningful work happens when thoughtful strategy meets human connection. I'm drawn to opportunities that challenge conventional thinking, bring people together, and create something of lasting value. My approach combines curiosity, collaboration, creative exploration, and a commitment to making the work matter.
Career Highlights
15+ years of corporate and public-sector marketing experience
15+ years of design, visual storytelling, and digital content experience
10+ years of creative leadership and team management
10+ years of experience in technology, AI, and digital innovation
01 about me
02 Tech Stack
MY KNOWLEDGE IN SOFTWARE
04 Experience
DOWNLOAD MY RESUME. HERE >
May 2015 - May 2020
SMARTACTION
Creative Director
Responsible for the direction and daily production of company-wide design projects. Including, but not limited to website design, sales pitch decks, and print & digital design.
2017
HONEY BUBBLES WINE
Website Designer
Led the design and development, from concept to fruition, of the Honey Bubbles Wine Website. Design Platform: Squarespace
2015-2017
NOHBO
Brand & Identity Designer
Established the foundation of the NOHBO brand featured on Shark Tank. Analyzed market trends and created visual elements that represent the company.
Jan 2015 - May 2015
SMARTACTION
Digital Marketing Coordinator &
Design Specialist
Implemented market industry research and was responsible for the design of digital ads and promotions.
Jan 2013-May 2015
EGLOBALTECH
Senior Marketing Specialist/Consultant
Responsible for the direction of the marketing department while offering extended services as a consultant to company clients.
June 2020 - February 2026
DRIPS
Creative Director
Responsible for the direction and daily production of company-wide brand and design elements. Including, but not limited to, marketing campaigns, sales pitch decks, website design, and digital & print design.
Jan 2011-Jan 2013
BALTIMORE OFFICE OF PROMOTION & THE ARTS
Public Art Administrator
Administered the City of Baltimore's Public Art Program; a program that integrates public artworks on city property. Managed city funds, a team of two, and over 15 public art projects.
Nov 2007-Jan 2011
MUSEUMS & CULTURAL AFFAIRS DEPARTMENT
Public Art Specialist
Provided assistance in the event planning and organization of public art projects for the City of El Paso's Public Art Program.
